Founder-Led Growth Advisory

You built the company. Now everything runs through you.

I built and sold TCM Security. Now I help other founders build a company that can grow, sell, or run without them.

That kind of company works a lot longer than people expect. Then it stops, usually right when things are finally going well. I help you get the business off your back before that happens.

I grew TCM from nothing into an eight-figure business by turning training, consulting, certs, community, and content into one engine, reached more than a million students, and sold it in 2025. Most of the founders I work with are walking some version of that same road.

Most advisors are still living off a company they ran years ago. I'm building one right now with Insight Recon, so what I tell you is current, not a war story from a decade back.
Heath Adams
Heath Adams
Founder and operator. Built and sold TCM Security.
8-fig
Bootstrapped exit
with no outside capital
1M+
YouTube audience built
and sold with TCM
200K+
LinkedIn following,
and still growing
HBS
Harvard Business
School alumnus
Where founders stall

In the beginning, you are the business.

You close the deals. You explain the product. You make the hires, approve the spend, and carry the growth on your back. It works fine right up until the company gets too big for any one person to be the engine. That's where most founder-led businesses stall out, and it's where I'm most useful.

Founders usually call when...

Growth is real, but it feels harder than it should be.
Every decision that matters still lands on your desk.
Revenue still rides on your name and your relationships.
You've got traction, but the messaging isn't landing.
Bad hires are starting to cost you real money.
A raise, a sale, or an exit is starting to feel real.

What they're actually paying for...

A way to grow the company without growing your hours.
Better calls on positioning, pricing, and how you sell.
Judgment from someone who's made payroll and sold a company, not just read the case study.
Someone who built and sold a creator and education business, the exact thing a lot of you are chasing.
Straight answers from someone still building, not coaching from the sidelines.

You're not paying for a framework. You're paying for someone who already made the expensive mistakes, so you don't have to make every one of them yourself.

Built, not borrowed
The process

Here's exactly how the assessment works.

No mystery and no endless discovery calls. You apply, I read it myself, and if we're a fit we get to work. It starts with the Founder Scaling Assessment, which is the fastest way to find out whether I can actually help you.

01

You apply

I read every application myself. If I think I can help, you'll hear from me inside two business days. If I'm not the right fit, I'll tell you that fast too, so you're not left wondering.

02

You send the real picture first

Before we talk, you send me the honest version. The numbers, what's working, what's stuck. I go through it ahead of time so we don't burn the session getting me up to speed.

03

We do the work, live

A working session, usually around 90 minutes, where we go straight at the bottleneck. Real feedback, real decisions, no slide deck. This is the part you can't get from a course or a podcast.

04

You walk away with a plan

You get a short written scorecard of where you've become the bottleneck, the few things actually capping growth, and a 90-day plan in priority order. It's yours to keep and run with, whether or not we ever talk again.

05

We decide what's next

Then we decide together whether ongoing advisory makes sense. If it doesn't, you still walk away with everything above. No retainer trap, no pressure.

$7,500 One founder, one focused engagement. It's the door everything else goes through.
Why me

Most advisors study businesses. I've built them.

The VC, PE, and consulting world is full of smart people who can analyze a company. Almost none of them have had to actually run one.

I have. I've made payroll when it was tight. I've made great hires and a few I regretted. I've shipped products that took off and products that flopped. I built an audience, created a cert, ran a services team, sold the company, and then started over from scratch with Insight Recon.

You're not paying for analysis. You're paying for the judgment you only get after you've lived it.

Why not a consultant?

A consultant will map your org chart, benchmark your numbers, and hand you a deck. That's useful. It also stops right where the hard part starts.

I can tell you what breaks when the founder is the glue holding it all together, because I've been that glue. And I can tell you which fires are actually fires and which ones just feel that way at 11pm.

That's the difference. It comes from running the thing, not from a playbook.

A note from Heath

I spent years buying books and hiring advisors hoping for a shortcut. A few were worth it. Most weren't. What I figured out is that scaling problems are rarely as unique as they feel from the inside. The assessment exists to find the handful of things actually holding you back, so you can stop guessing where your time should go.

Best fit

Where I create the most value.

I'm most useful when the problem is tangled up in a few things at once: growth, positioning, distribution, product, the team, and your own judgment as a founder.

Scaling founder-led companies

Getting past founder-led sales, founder-led delivery, and founder-led everything else.

Creator and education businesses

Training companies, cert programs, creator brands, online learning. The exact path I walked and sold.

Security and technology companies

Cybersecurity, SaaS, AI, and technical products that need someone who can turn the tech into something people actually buy.

Positioning and go-to-market

Messaging, pricing, packaging, and figuring out who you're really for.

Operational scaling

Who to hire and when, how to hold people to it, and how to get the company running without you in every room.

Exit preparation

What buyers actually care about, what drives your number up, and how to come out of diligence in one piece.

The outcome

From founder-led chaos to a company that can stand on its own.

The goal isn't to give you more to do. It's to make the company clearer, tougher, and a lot less dependent on you doing everything by hand.

Before

You're stuck in every decision that matters
Growth rides on your name and your relationships
Messaging that explains the product but doesn't make anyone act
Hiring to stop the bleeding instead of building the company
A business that works but feels one bad month from breaking

After

Positioning that's clear and focus that holds
A leadership setup that doesn't route everything through you
Growth that repeats without the heroics
Hiring, product, and go-to-market happening in the right order
A company that can grow, sell, or run without you
Who it's for

Who this is for, and who it isn't.

Read this part honestly. The clearer the fit, the more useful the work, and the faster I can tell you whether I can help.

This is for you if

You run a founder-led business with real traction. Solo founders and small teams included.
You've become the bottleneck, and you know it.
You're growing faster than your systems and your time can keep up.
You're thinking seriously about scaling, selling, or an eventual exit.
You built a creator or education business and want to turn an audience into a real company.

This is not for you if

You're at the idea stage with no traction yet.
You want generic business or life coaching.
You're after career coaching or certification advice.
You need hands-on work like penetration testing.
You want someone to validate decisions, not pressure-test them.
How I work

I'm keeping this small on purpose.

I'm not trying to fill a calendar. Right now this is a small, private group of founders. Deep work, no public client list, and that's on purpose.

The people I take on get real attention, and I only keep going past the assessment when I actually think the work will change where you end up. If you want a high-volume coach with a waitlist and a group chat, that's not me. If you want a handful of sharp, honest sessions with someone who built and sold the thing you're building, that's the whole point.

Pricing

What it costs, and what comes after.

Everything starts with the assessment. It's the only honest way to find out if I can help and whether we actually work well together. What happens after that depends on what the work needs.

Ongoing Advisory
From $10,000 / month
For founders where having me around regularly actually changes things. This almost always follows an assessment.
Ten-hour monthly minimum, working directly with me
Product, GTM, hiring, positioning, and growth
An honest outside voice when you're too close to see it
Selective, by invitation after the assessment
Embedded Advisory
Custom / Quoted
For companies that need me in deeper during a big push, a transition, or getting ready to sell.
Operational scaling and leadership structure
Executive team development
Go-to-market execution support
Limited availability
Board & Investor Advisory
Custom / Quoted
For boards, investors, family offices, and PE firms that want an operator's read, not another analyst's.
Due diligence support
Portfolio company advisory
Market assessments
Security, education, and founder-led growth expertise
One public way in. The Founder Scaling Assessment is the best way to find out if I can actually help. Everything past it is selective. I keep the list short on purpose so the founders I take on get real attention, and I only keep going when I think the work is worth it.
Apply

Tell me what you're building.

I read every one of these myself. If I think I can help, I'll get back to you. If I'm not the right fit, I'll tell you that too.

01
Founder-led businesses

Best when there's real traction, real complexity, and a decision that matters. Solo founders are welcome.

02
Direct access

No assistant doing intake. No junior team. You deal with me.

03
Straight answers

If it's not something I can actually help with, I won't waste your time or mine.

Application
Tell me where the company is, what still runs through you, and what you want figured out.

I don't sell lists or hand this off to anyone. It comes straight to me.